August LWL

The August meeting got off to a good start, it's nice to see one or two new members every month along with quite a few regulars, it shows that the new format of having a topic every month is working.  This months topic is getting more clients, which is something all of us can use, top tips below:

Getting More Clients

1. Ask for the business, many potential clients are lost because business owners present their product or service but fail to ask for the business (can be done in a non-salesy manner)
2. Follow up – if you meet someone at an event follow up with a call or email. Maybe just to make contact or find out more
3. Up sell – If you have other products or services in the same category, offer the more expensive model
4. Cross sell – If you have products or services in other ranges offer those as well (can be bundled together to make an offer)
5. Networking – it’s about building relationships, expect to be in front of someone about 8 times before they know you well enough to buy your product. Listen to their needs and then work out how you can help them (or relieve their pain)
6. Strategy – KYC (know your customer) the more you know about someone the more you know where to find them. Who is your target market? Where do they hang out?
7. Marketing – online & offline how do you reach your target market? Leaflets? Adverts? Twitter? Facebook? LinkedIn? Vouchers?